Marketing Coordinator

Marketing · Montgomery, Indiana
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Mission & Vision:

 

 

RTC Communications exists to provide quality and reliable communications, entertainment and technology products and services to Martin, Daviess and Lawrence counties. RTC seeks to deliver the future today to our customers and community. Our number one priority has been to combine state-of-the-art technology and old-fashioned service to provide you and your business with the highest quality communications available.

 

Company Background:

 

For over 70 years, RTC and our team has served the communications and entertainment needs of our customers in Daviess, Martin and Lawrence Counties. Soon, every home will be able to take advantage of the latest, state of the art fiber optic broadband network-comparable with any big city-in fact, better than most.

 

Someplace along the way, it is assumed that the typical employee will have 10, 20 or even more jobs during their lifetime. At RTC Communications, we defy conventional wisdom and have team members with over 30 years of service. Why? Because they are fulfilled, not just economically but also emotionally. Each person truly can see how what they do contributes to the success of the company and happiness of our customers. When you can draw the line between what you do and the customer, it is bound to be a positive equation that can create a great moment for you and the company. At RTC, innovation, ingenuity and integrity intersect with tradition ... where you can enjoy the security of a traditional retirement program along with the peace of mind from a healthcare plan that is second to none in our area.

 

Today, RTC Communications brings a multitude of services, which range from traditional dial tone with advanced calling features, to long distance, internet services including Fiber and DSL/Copper connections, data networking and much more.


 

 

Job Brief:

 

We are seeking a highly qualified marketing coordinator to work closely with RTC Communications' marketing and sales department. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

 

 

Our ideal candidate must possess excellent oral and written communication skills, be self­ motivated with the ability to work with minimal supervision and employ a creative and critical forward-thinking mindset. If you have excellent work ethic and a passion for advertising strategies, then we want to meet you. Ultimately, you will contribute to our company's  marketing efforts and help us achieve our immediate and long-term business goals.

 

 

 

Objectives of this Role

 

  • Assist in the development and implementation of the company's brand strategy
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Prepare marketing activity reports and metrics for measuring program success
  • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

 

Responsibilities

 

  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars


 

  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

 

Requirements:

 

  • Must be able to prioritize and successfully manage multiple projects/deadlines. Plans, organizes, and schedules in an efficient, productive Focuses on key priorities.
  • Strong problem-solving skills
  • Demonstrates ability to quickly and proficiently understand and absorb new
  • Resourceful and shows initiative. Has the desire to continuously improve skills and experience
  • Identifies what needs to be done and does it before being asked or before the situation requires
  • Technologically versatile and resourceful, with skills to produce engaging copy, images and multimedia experiences
  • Technical understanding and skill with the ability to learn new tools and software quickly and on your own
  • Exceptional eye for Ensuring final projects and tasks are flawless by the time the customer sees it.
  • Expects personal performance and team performance to be nothing short of perfect
  • Ability to work quickly under pressure and be adaptable
  • Strong creative writing/copy skills
  • Excellent communication and presentation skills

 

 

Skills and Qualifications

 

  • Bachelor's degree in marketing, advertising, or communications
  • Past work experience as a marketing coordinator or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience with research using data analytics software
  • Excellent writing, communication, and presentation skills


 

  • Proficiency in full Microsoft Office suite
  • Working knowledge of Adobe Creative Cloud, specifically Photoshop, lnDesign and Illustrator
  • Knowledge of social platforms, management and integration
  • Experience in B2B and B2C marketing and sales
  • Expertise with SEO/SEM

 

 

 

NOTE: The statements herein are intended to describe the general nature and level of work being performed by employee and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Employee will be required to perform any other job-related duties assigned by their supervisor. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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  • Location
    Montgomery, Indiana
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced